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leboncoin.fr is a website , leader of sites of ads Free in France , characterized by a minimalist interface and accessible without prior registration . It was co-founded and directed by Olivier Aiza .Since early 2015, the company is led by Antoine Jouteau

Leboncoin.fr is a classifieds site, leader in France.

In January 2013, the newspaper Le Monde devotes three pages to the phenomenon Le Bon Coin and proposes a sociological analysis of its success, specifically in France. On this occasion, the sociologist Alain Caillé emphasized that the site recreates social ties proximity on the Internet, and constitute an area of reconstruction of national solidarity. He is joined in this by the historian Jacques Le Goff , who states:

“Somehow, Le Bon Coin is the xxi th  century that the fair was in the Middle Ages.At that time, there were not so many shops or in town or in the countryside. The large center where people of all procured was fairs. […] I analyze rather the rise of Bon Coin as an expression of “resourcefulness” French. It is this mindset that has attracted countless people to Paris early. The site democratizes the acquisition of products, much of which price may be related to intermediaries. It offers a return to the medieval quality of life, with friendliness and assistance. It is also highly effective on the real estate market, automotive and employment, the latter being especially important now. “

Leboncoin.fr fills as such an important function evaluation of market prices for many goods. He managed to compete in one of the most popular companies and touted in the late 1990s , the US online auction site eBay .

Its business model is based on three pillars: advertising, professional services and visibility options.

Concerning visibility options, it applies the commercial strategy called ” Freemium ”

 

Leboncoin.fr was created in 2006 as a partnership between Spir Communication (offshoot of the Ouest-France group ) and the Norwegian publisher Schibsted . This is a variation of the website Swedish Blocket.se , created by computer scientist Henrik Nordström in 1996 . It is a site of ads for the publication of advertisements sale of the items, they are accessible by anyone without prior registration.

The site name is selected from a survey of more than 400 surfers French; he joined his31 counterparts foreigners ( subito.it in Italy , segundamano.es (henceforward Vibbo.com ) inSpain , bikhir.ma in Morocco , tayara.tn in Tunisia , mudah.my in Malaysia including ) with which it shares the technology of its search engine .

On 22 September 2010, Spir Communication sold its 50% share of the site to its partner, the company Norwegian Schibsted also co-owner of general information daily free 20 minutes with its parent the SIPA group – Ouest-France  . Leboncoin.fr is also the eleventh most visited site in France in 2009 and the sixth website in 2013  , and this before eBay .

The turnover in 2013 was the site of 124.3 million euros .

According to the survey Médiamétrie October 2012 leboncoin.fr would be the second site most popular in France in the past, behind Facebook  but before Google .

November 27, 2014, announcements holders “pro account” and “pro shop” become chargeable. Which led to the disappearance of more than 500 000 professional advertisements in 1 month  .

On 4 December 2015, the company is convicted of “misleading commercial practice” for claiming that all announcements were replayed before they appear online.

In 2016, the site has a new logo and a redesign of the pages

 

The site is based on trust. For most transactions, buyers and sellers do not need to register to post ads or answer and therefore do not profile or assessment. Sellers can be both individual and professional. Post an ad is booked to French residents. Also displaying telephone numbers to contact a seller is only possible from a computer located in France.

 

The ads can be goods, services or jobs. They are divided into seven categories: vehicles, real estate, media, home entertainment, professional equipment and employment / services.

Leboncoin.fr enjoys great confidence, especially in the region Nord-Pas-de-Calais , where sidewalk sales and flea markets are traditional .

Conversely, in other French regions, leboncoin.fr has been used repeatedly for committing crimes, without the responsibility of the site to be committed, since it is only a communication tool.

The oldest crime is to publish a fictitious ad and get paid by the buyer baited advance or whole amount by anonymous mandate ( mandat-cash ). The ambush involve rob the seller and well at the rendezvous for sale. If the ambush are rare, the most famous is that of Mohamed Merah, which allowed the identification leboncoin.fr through its IP address . When the suspicion of users grows, other crimes appear like pouring money, ask for a refund and cancel the 1 stinstallment, knowing canceling reimbursement is impossible in France, while it is open in the most countries of the world, including Spain within the European Union. In Ireland it is even possible to cancel a check cashed already  .

Reports of abuse can receive response “It is possible that this announcement was abusive but we do not have enough evidence to remove it. You are free not to follow if you do not want.”Except for the sale of Nazi memorabilia. The latter, illegal since a 2005 law, is also penalized by the Senate from November 2014 .

In December 2015 , Leboncoin.fr is sentenced by a French court, not directly for its insufficient responses, but for false advertising because the dissemination of mentioned prior control of abuse before placing online ads. This case followed a refusal by Leboncoin.fr to withdraw from sale ads leather goods from counterfeiting . Recalling the French and Community case law (European Union), the court added that a host can not be found guilty of infringing on the bottom, that if the ad request for withdrawal is complete the form. Indeed, in France, the extra-judicial resolution of claims, such as a formal notice to fulfill its obligations must be formulated in a sufficiently clear and precise, that is to say, with real name and contact information complete the applicant .

In December 2015, two crooks who used the site to get paid orders they never honored were sentenced to eight months in prison and compensate their victims up to 5666 euros

The post Leboncoin.fr appeared first on wwjunction.com.


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